“Audio processor and plug-in developer Waves Audio has kicked off a series of investigations aimed at discovering and collecting payment from unauthorised users of its software.
Using undercover agents, Waves has obtained undercover evidence and is threatening court action to back up its claims for payments plus damages.
Waves is expected to roll out the action globally. The company has offices in Tel Aviv and the US.
The operation began earlier this year as teams of investigators posing as potential clients visited facilities in the UK and US to gather evidence, secretly filming studio owners and engineers demonstrating or discussing cracked copies of Waves plug-ins.
Users later received an official letter from Waves’ collection agents informing them of its intention to prosecute, followed by an offer to settle out of court for a sum several times higher than the price of the item concerned.
The investigation by Waves and its collection agents in the UK and the USA is part of the global campaign BanPiracy.
The agents have confirmed that measures are being taken to secure both payment for the licences and penalties for the alleged infringements but will not say how many potential actions are in progress.
According to Waves CEO Gilad Keren over 50% of all commercial studios are using stolen or pirated software, unlicensed content and cracked applications. Keren says, “Our methods are entirely legal and ethical. The problem of audio software piracy affects developers, manufacturers, customers, studios, dealers, engineers and content creators worldwide. Waves is proud to be part of the solution.”
(Music Week Magazine 8/8/07)
So recently waves have been taking active steps in trapping studios that are using illegal waves plugins on their computers. It seems they have been sending round a couple of Israeli guys pretending to be prospective clients then tricking studio managers in to talking about the plugins on the rigs and then taking video evidence. Once they have established that certain studios have been running illegal software they have then been asking them to pay more than waves is worth in the first place as compensation. Is this really a clever step ?
Waves no doubt serves a purpose and unfortunately for studios operating, clients more or less expect waves to be part of the protools package. Do studios benefit from having waves on their rigs ? Not really. We certainly have not been able to increase the rates of the studios because we have the waves platinum pack on our rig. All it means is we feel that the better protools rig we have, then hopefully we will be more attractive to clients but in reality the plugins are such a small part of this. At the extremely high rates that waves charge for their plug-ins there is not enough reason for studios to want to buy them. However many feel they are pushed into doing so to stay competitive. It is just yet another expense that gets swallowed up by studios.
Of course waves have to protect their intellectual property in the same way that record companies have to protect there’s, but maybe they should be more competitive in the first place and not charge so much. Or perhaps, god forbid, they should actually offer discounted rates to the commercial recording studios. Lets look at what the recording studio is. It is a hub where numerous engineers and producers travel through the doors and plugins are discussed daily. If waves is on a commercial studios rig, think of how many professionals try those plugins out and then may go out and purchase waves. Studios spread the word and do lots and lots of good for these plugin companies.
I would suggest this is a huge backward step for Waves. At Miloco we have bought waves and I have gone through every method I can to spend as little as possible on the packs (ebay etc etc, buying directly from the States). In the last 5 years we have spent over £ 130,000 on protools at the studios. It has meant we have not had funds to spend money on mics, outboard and other equipment that we would prefer to buy. A few years ago we used to be able to charge for the use of protools but now it is seen as a necessity and the huge costs associated with upgrading these rigs and purchasing plugins means we have no budget left to spend money anywhere else. Does it result in more work - no. With the state of the studio industry and the rates that studios can charge (which seems to be reducing further) more studio owners will just take a decision to close the doors. They certainly are not making money. They feel like they are feeding waves and digidesigns pockets. Has Waves reduced the cost of their plugins in the last 5 years in the same way that recording studios have? Once you have bought the software you then have to pay the extortionate yearly fee to keep up to date on the minor changes introduced each year.
So in summary Waves think they are making a grand stand for the protection of software and intellectual property. However they have attacked the very heart of the recording industry and I think that a lot of people (even those who have bought Waves legally such as us) are now talking negatively about the company. Those studios who have those same producers and engineers travelling through their doors are now discussing Waves’ actions. I imagine all those engineers, producers and studios will all agree that the software is very overpriced and now they like to act in such a covert manner they seem to be really trying to squeeze every bit of money out of studios. It does occur to us that if waves actually charges less for their products then they would actually sell a lot more ! Perhaps then 100% of studios would have waves and in turn many more users would be introduced to the packages and they would sell even more. Loads of studios do not want to be using cracked waves plugins, after all it is hassle but the costs are so prohibitive for many.
Come on guys lets scrap the plugins and use good old hardware again ! That is what studios used to be about and what they should be about….. Sure protools has a place but doesn’t vintage equipment still sound better ? Oh and once you buy a good old compressor there are no more yearly costs to keep it going, just a little bit of TLC. Sure you don’t get new features on an old school compressor but who wants them ? Kind of ironic that waves and other plug-in companies are trying to emulate this stuff. Thankfully they still have a long way to go.